For those who shop exclusively at Amazon, or who want to bag a bargain on Amazon’s own-brand products like the Kindle Paperwhite or the Echo Dot 4 th Gen, then Prime Day is easily the better option.Īmazon has been keen to point out that it won’t best its own Prime Day deals throughout the year, but other retailers aren’t beholden to this. The answer to this question depends entirely on where you plan to shop and the items that you want to buy. This is where you can find Prime Day deals with an intentionally short life-span – the type of deals that you’re likely to miss unless you’re in tune with everything that’s going on in the sale. It’s also worth keeping the Lightning Deals page bookmarked.

It might sound obvious but with Amazon’s list of Prime Day deals running up into the thousands, there’s always bound to be something that distracts you at the last minute. This will prevent you from being swayed by any impulse buys and it’ll keep you focused on what you actually need.

The best place to start with Amazon Prime Day is to make a list of the products you want and a budget to go along with it. The event first came about in 2015 to coincide with Amazon’s 20 th anniversary, but it proved to be so popular that it beat the company’s sales records for Black Friday the previous year. Unlike other sales events, the deals on offer aren’t available to the general public – instead they are only accessible to users who have an active Amazon Prime membership, hence the ‘Prime Day’ moniker. Prime Day is Amazon’s exclusive sale that happens once a year.

Amazon prime day sales